Shahrukh Khan now a B-school poster boy

One thing that makes Shahrukh Khan stand out from his other colleagues in Bollywood is the smart business moves he is always able to make and thus always able to maintain the niche that he has carefully been able to sustain over others for years. The latest news is that IIMP headed by renowned management guru Arindam Chaudhuri has roped in Shahrukh Khan in a three-year business contract to hold their annual business and marketing quiz and thus promising to make it the most prominent B-school quiz contest.

IIPM has been a success story that is hard to beat. They are now ranked amongst the top 10 B-school in India with one of the most successful placement records amongst Indian B-schools and even giving IIMs a run for their money, absolutely unaffected by recession, have been able to rope in King Khan that in itself is a great achievement as their Brand Ambassador.

I think its a great business move by both IIPM management and King Khan. IIPM thus proving their stronghold not only in corporate world but even in Bollywood which is now getting more corporate culture and for Shahrukh whose KKR did badly on the field and but scored heavily off the field thanks to be able to generate the maximum number of controversies and thus being always able to hit the headlines everyday during IPL season 2 to once again be in the thicks of the things in the corporate world.

Congrats IIPM and best of luck to the future managers.

© 2009 Ranjan Kumar